Pukemons

  These little creatures have a very strong reaction to litter. The clue’s in the name.

These little creatures have a very strong reaction to litter. The clue’s in the name.

In spring we successfully applied for a small grant (£500) at Leith Chooses to do a campaign aimed at kids and parents to make Leith’s play parks cleaner.
We cleaned up the play parks. But we didn’t just want to do litterpicks. We created a series of posters to help mums and dads teach their kids that it’s not cool to drop litter. But they’re not just the usual posters. There’s a little creature hidden inside each one. To reveal them, parents have to download a free augmented reality app called “Leithers Don’t Litter: Pukemon” onto their phones and hold the phone in front of the poster then look at the poster through the screen. To download the app from the Apple App Store click here. For the Google Play link click here.

The posters can be found in five Leith play parks: Leith Links, Henderson Gardens, Dalmeny Street, Sandport Street (Commercial St corner) and Taylor Gardens on Great Junction Street.

  The Pukemons are hiding in these posters.

The Pukemons are hiding in these posters.

And this is how you can reveal them:

We’re launching the campaign at Leith Market’s Sustainability Day. We’ll give gloves and litterpickers to kids who can then trade the rubbish they collect to Pukemon badges.

Pukemon_badges_20181008_160338.jpg

This campaign wouldn’t have been possible without the help of Dani Labrosse who designed the Pukemons and created the app, Euan Myles and Bob Winton who made the film, and Euan’s lovely daughters who really enjoyed themselves catching the Pukemons. And thanks a million to all the Leithers who voted for us.