In spring 2018 we successfully applied for a small grant (£500) at Leith Chooses to do a campaign aimed at kids and parents to make Leith’s play parks cleaner.
We cleaned up the play parks. But we didn’t just want to do litterpicks. We created a series of posters to help mums and dads teach their kids that it’s not cool to drop litter. But they weren’t just the usual posters. There was a little creature hidden inside each one. To reveal them, parents had to download a free augmented reality app called “Leithers Don’t Litter: Pukemon” onto their phones and hold the phone in front of the poster then look at the poster through the screen.
We put the posters up in community places and in eight Leith play parks: Leith Links, Henderson Gardens, Pilrig Park, Montgomery Street, Dalmeny Street, Victoria Park, Sandport Street and Taylor Gardens.
The campaign has finished now, but you and your kids can still have fun finding the Pukemons. All you have to do is download the posters from below. Open them on your computer screen or tablet and download the app to your phone. For the Apple App Store link click here. For the Google Play link click here. Then open the app on your mobile phone, tap the opening screen and look at the posters through the mobile screen.
We made a wee film to show how to reveal the Pukemons:
We launched the campaign at Leith Market’s Sustainability Day. We gave gloves and litterpickers to kids who were then able trade the rubbish they collected to Pukemon badges.
We organised a Pukemon drawing competition for Leith primary schoolchildren. Here’s a selection of their entries.
We then had a draw and here are the winners:
This campaign wouldn’t have been possible without the help of Dani Labrosse who designed the Pukemons and created the app, Euan Myles and Bob Winton who made the film, and Euan’s lovely daughters who really enjoyed themselves catching the Pukemons. And thanks a million to all the Leithers who voted for us.